We obtain personal data from or about you from various online and offline sources including when you: (i) interact with our websites listed on www.purebyswitzerland.com / www.purebyswitzerland.ch or mobile sites/applications (together "the Platforms"); (ii) interact with us on our social media pages, chat services, forums or blogs; (iii) visit one of our boutiques, stores or counters; (iv) participate in our events and demonstrations, loyalty or other client programs, competitions, promotions or surveys; or (v) participate in beauty consultations or interact with our beauty advisors and customer service.

Our products are sold through various authorized retailers. Unless otherwise indicated at the time that you provide your personal data, any personal data that our retail partners collect is not provided to us and this Policy does not apply to such personal data.

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Information provided by you (for example, by creating a web account with us, signing up to our loyalty or other client programmes, or by providing information about yourself to us at one of our boutiques, stores or counters):

• Contact information (such as your name, phone number (home and mobile), home address and email address);

• Age, date of birth, gender, nationality, preferred language, interests and lifestyle;

• Billing information (including delivery address and payment details). We reserve the right to request additional evidence or proof of billing information where, in our reasonable opinion, this is necessary. Please note we do not keep your payment card details on file (except where required for refund purposes). We use a third party data controller, Stripe, to process payment details;

• Website registration credentials (including username and password). By creating an account, you can securely store your debit and credit card information (held by our third party service provider) for easier and faster checkout, store and edit your delivery addresses and billing information and review your previous purchases and order history;

• Expressed personal preferences (such as communication and language settings);

• Interactions with us (such as your transaction history or information about your physical characteristics and skincare concerns obtained through a beauty consultation or survey or when you visit our social media pages, blogs or forums or interact with customer service or our chat service); and/or

• Correspondence and communication between us and you.

In addition, we sometimes run promotions or events where you can tell us about someone known to you who may be interested in our products and services. If this person gives you their permission to provide us with their details, then we will only use their information for that reason and not to send them any other unrelated offers. We may also mention that it was you who made the referral in the message that we send to them.

We do not knowingly collect information about minors.

Information automatically collected from your use of our Platforms, social media pages or interaction with our online adverts.

We automatically collect the following information:

• technical information, including your device’s IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, unique device identifiers and advertising identifiers; and

• information about your visit, including the URL clickstream to, through and from our Platforms (including date and time); products you viewed or searched for, the content (and any ads) that you view or interact with, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

Some of this information is collected using cookies and related technologies. To learn more, please see Use of cookies.

Information collected from third party sources

From time to time (where permitted by applicable law), we collect information such as your preferences, interests and other demographic data from trusted third party sources that are either publicly or commercially available (e.g. business and retail partners, payment and delivery services, social media networks, advertising networks, analytics providers, and search information providers) which will be used for the purposes outlined in this Policy.

We also receive personal data you provide to authorised distributors of our products and services which will be used for the purposes outlined in this Policy.

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In order to ensure data accuracy and to offer you a better customer experience, we link or combine the information that we collect from the different sources and channels outlined above to provide personalized services, content, targeted communications and advertising. (e.g. we combine data about your online purchases with information gathered from our boutiques, stores and counters such as details from a beauty consultation so that we can provide you with personalized offers and skincare recommendations in accordance with your communication preferences). This includes combining personal data collected by different Pure by Switzerland SA.